| Exhibit Sales TPC recognizes that not all sales are alike. That's why TPC structures its sales efforts to capitalize on the advantages that only a trade show experience affords: face-to-face contact with existing or potential customers; the ability to retrieve hundreds of leads over several days; the opportunity to get instantaneous customer feedback on new or existing products, and the important opportunity to see what one's competition is doing. Our sales efforts maximize the advantages that trade shows have over other forms of marketing. These efforts combined with a superior product (the show) drive sales. |
| Attendee Promotion In order to have year-over-year success, attendees must have an experience that keeps them coming back. The TPC partnership provides that experience. In our judgment, the best attendance campaigns are created by knowing the industry and developing a marketing strategy which targets specific needs of the attendees. Often this requires different marketing strategies for each industry segment. TPC leverages its knowledge of industries to identify the right message, medium and frequency to deliver real buyers to the show floor. |
